Sharon Fredman Designs

Create all printed sales materials including sales presentations, trade show materials, postcards, ads, flyers, and brochures.

Design printer-ready packaging for pouches, boxes, canisters, and more. Update packaging changes when needed. Created a brand redesign.

Design and produce e-commerce,

non-profit, and service-based websites from initial concept to completion.

From color correcting images at Town & Country magazine to retouching photography for packaging, I have worked in Photoshop consistently for the past 30 years.

Categories

PACKAGING DESIGN:

Redesign all Carrington Farms packaging for better consumer experience
Responsible for designing and developing packaging solutions for new products using brand guidelines
Update current Carrington Farms and simply tera's packaging when necessary to ensure regulatory compliance
Produce final print files for production
Create digital and print mockups and 3D renderings

CORPORATE:

Design web content, print collateral for consumers/buyers, and trade show materials
Designed and created Carringtonfarms.com and SimplyTeras.com websites on Shopify
Aided in a brand redesign for Carrington Farms which includes new logo and packaging
Doubled website sales from July 2015-July 2016 then continued sales growth using SEO, PPC and creative content

SMALL BUSINESS:

Design and develop engaging and interactive website solutions for small businesses
Work with many local businesses and organizations to enhance their online presence and reach targeted customers

NON-PROFIT:

Help non-profit organizations use the web to communicate with their communities.
Some clients have included Partnership for Healthy Eating, Salvation Army Bushwick, Athletes vs Crohns, Jenna's Rainbow Foundation, and the Triple Negative Breast Cancer Foundation.

EVENTS:

Design and produce logos, invitations, custom websites and swag for weddings, bar mitzvahs, special birthday parties, and more.
Produce back drops, marketing collateral, and swag for tradeshows.