Design printer-ready packaging for pouches, boxes, canisters, and more. Update packaging design and created a full brand redesign.
Carrington Farms new packaging design with an easier-to-read font and eco-friendly packaging maintained the iconic blue background with texture from the legacy brand but with a new clean layout. The new design works to convey Carrington Farms core values of making products that allow you to eat better, if you want to live better, so you can feel better from the inside out!
The new packaging was created to show that Carrington Farms innovative products not only taste great, but are simple, clean, and real from the packaging to the quality ingredients.
The first redesign of Carrington Farms packaging was done by an outside branding agency in 2017. They removed the outdated image of a farm but kept a friendly sunny outdoor feel, plus created the new logo and focused on showcasing the product inside the pouch.
In 2024, Carrington Farms wanted a new look with an easier to read font for the product name and a way to highlight the uses for each product.
I created the new design over 8 months and many itierations. Here are some of the design ideas and how we got to the current packaging...
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